EXAMINATION OF THE RELATIONSHIP BETWEEN THE SMART PHONE ADDICTION AND ONLINE COMPULSIVE BUYING BEHAVIOR AS THE CORONAVIRUS (COVID-19) FEAR LEVEL PRECURSORS

Abstract

The aim of this study was to examine the relationship between smartphone addiction and online compulsive buying behavior the precursors of fear of coronavirus (COVID-19) caused by the novel coronavirus pandemic, which has affected the world since December 2019. The research was carried out with the relational screening model. The research was conducted by using random sampling method and in this context, Personal Information Form, COVID-19 Fear Scale, Smartphone Addiction Scale Short Form and Online Compulsive Buying Scale were used online via Google Forms. A total of 525 people, 318 women and 207 men, participated in the study. Correlation and regression analyzes were used to determine the relationships between fear of COVID-19, smartphone addiction and online compulsive buying behaviors. Independent groups t-test analysis was performed to determine whether the variables differed according to gender and marital status. Correlation and regression analyzes were used to determine the relationships and directions between the variables. In the study, it was observed that there was a weak positive relationship between fear of COVID-19 and smartphone addiction, a weak positive relationship between fear of COVID-19 and online compulsive buying behavior, and a moderately positive relationship between smartphone addiction and online compulsive buying behavior.

Keywords: Coronavirus fear, smartphone addiction, online compulsive buying.

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